People

Bruce Chapman specializes in the design and pricing of retail electricity pricing products that improve the efficiency of pricing relative to traditional rates. He also conducts utility rate case-related assignments such as cost-of-service studies and rate design, including the evaluation of costing and pricing methodologies. Additionally, he undertakes rate class identification analysis and assesses the need for special contracts, economic development, and load retention pricing. Bruce has managed and participated in many projects, developing such innovative products as critical-peak pricing, real-time pricing, and fixed-bill products. In his work with electricity pricing projects, he has worked with a broad range of utilities as well as regulators. He has provided costing and pricing testimony for clients on many occasions. Bruce also has supervised the design of PC-based software that facilitates innovative retail product design and supports rate applications via cost-of-service and rate design models.